Cargo products that will positively affect the brand image during delivery
Nowadays, thanks to e-commerce, it is possible to make online sales without contacting the buyer directly, and the products that customers need can be delivered to their doors with a few clicks and within a day or two.
On the other hand, even if customers enjoy the comfort and convenience of e-commerce; It does not change the fact that some transactions in e-commerce have an “impersonal” and “cold” nature. For this reason, e-commerce sites that want to be remembered by creating a “different” image; are important components of positive marketing strategy; warm, sincere and so on. prefers to use special cargo items that will contribute to their brand image. So, what are the special cargo items of e-commerce sites that will positively affect the brand image during product delivery?
Special cargo boxes
Special cargo boxes; It helps you to make your product more distinctive, more compatible with your brand identity and sophisticated with colors, logos and creative designs. So; Depending on your budget, you can give your packaging a perfect look with regular cardboard designs that can be printed in one or two colors on the whole or a certain part of the box.
You can also get optional and wholesale discounts for special cargo boxes. In this sense, the ability to instantly customize its appearance online and get a price quote immediately; It can be one of the most advantageous aspects of special boxes. Also; Special designs such as windowed and flashy boxes, food, cosmetics and wine boxes, or one of the branded special cargo boxes in different styles can be ideal for your e-commerce site.
Special cargo tapes
Cargo tapes don’t have to be the same, boring brown or standard color. Therefore; By using special cargo tapes, you can customize your tapes from kraft material or the colors of your e-commerce site logo, and turn them into a fit for your e-commerce site’s brand identity.
For small-scale e-commerce businesses, the cost of special shipping belts can be expensive. Therefore, overlapping with your brand identity and purpose; It is useful to choose the applications and companies for which you have a detailed price research.
Special protection materials
Eco-friendly, biodegradable protection materials (paper, styrofoam, etc.); Safe for children and pets, as they are non-toxic, sustainable and completely durable. These materials are designed to provide better protection against stacking and impact than traditional materials.
Although special protection materials do not fully serve for branding, since the e-commerce sites using them do not go unnoticed by the customers who are ecologically conscious; This may contribute to the “ecology friendly” image of your e-commerce site.
If you want to make your products more “sophisticated”, you can also take advantage of special cargo bags. In this sense, you can make special cargo bag selections considering your product and your customers; For example, for your special design products, you can choose eco-friendly fabric and gourmet bags that appeal to the upper socio-economic customer group. Also, you can put your special cargo bags with ribbons, bows etc. according to your purpose. It can also be impressive to enrich with.
Based on the tips we have shared, there are special cargo items that will contribute to the branding of your e-commerce site; You can also find a way to benefit creatively and make your site more of your customers’ minds.