Do’s and don’ts during the branding process

Do’s and don’ts during the branding process

It is very important to become a brand in e-commerce, not to determine your brand image and to increase your awareness. Of course, in order to increase your brand awareness, it is also very important to have a solid brand. In order to lay these foundations firmly, you need to pay particular attention to some important issues in the branding process. In this guide, we will focus on the do’s and don’ts during the branding process.

What you should do

Have a brainstorm with your team

It is very important to listen and review different alternatives in the branding process. This process may differ for each company. However, different ideas must be heard in order for your company to move in a certain direction and for everyone who works to adapt to these ideas. For this reason, it is important that you brainstorm with your team about what kind of issues to pay attention in the branding process and get their opinions.

Based on the ideas put forward in this process, you can start to apply the ideas you think are right for your brand.

Review competitors

It is important to pay attention to what kind of steps competitors take in the branding process. You can analyze how these companies are going through and investigate how they position their brands in the market.

Review competitors

By researching the relations of these companies with their customers, the language of the company and how they express themselves, you can also get some ideas about customer relations and the language of the company.

Identify your potential customers

It is important to pay attention to what kind of steps competitors take in the branding process. You can analyze how these companies are going through and investigate how they position their brands in the market.

By researching the relations of these companies with their customers, the language of the company and how they express themselves, you can also get some ideas about customer relations and the language of the company.

Identify your potential customers

Identifying your potential customers and customer profiles will help you determine what language you will use, what kind of marketing efforts you will do, and what types of channels you will use to reach this target audience. After determining these profiles, it will help you determine strategies for your brand’s marketing language and how to do its marketing activities.

Increase your visibility on digital channels

Increasing your visibility on digital platforms is an important step to increase your brand awareness. It is very difficult to create a brand without increasing your brand awareness. For this reason, it is important to be active in social media, to do content studies that will respond to organic search results with blog works, to try to reach new target audiences with advertising and marketing activities, to increase your visibility in digital channels.

It is very important in the branding process to actively take part in these channels and continue your work and maintain your continuity. For this reason, you need to support your work with a certain strategy.

What you shouldn’t do

Don’t make promises you can’t keep

While promoting your brand, you should avoid making promises that you cannot keep while explaining your services and products to the other party. Making false promises to impress consumers and attract them to your company will cause you to have problems with customer satisfaction. Lack of customer satisfaction and consumers feeling deceived will seriously damage your brand image.

Do not copy other companies

It is very important to create an original brand. For this reason, it is very important not to copy other companies. Your company must have its own identity. In the section of the competitors mentioned above, one of the issues you should pay attention to is not to be affected by these companies during these researches.

Copying others will result in your brand not being recognized by consumers. It is very difficult to create the brand value you want without having an original identity.

Don’t think short term

You need to keep your plans in the branding process long term. Short-term plans may bring quick results; however, these quick results may not serve you well in the long run. For this reason, you should prepare your plans in the branding process in a long-term way.

You should take care to prepare your plans accordingly, considering your marketing, advertising and sales strategies, customer support services and your approach to users in the long term.

Don’t make constant changes

One of the characteristics of world-famous companies such as Nike, Coca Cola and Ford is that they have been continuing with the same brand identity for a long time. Even though they keep pace with today’s changes, they continue to protect their brand identity. For this reason, making a change in the branding process will cause confusion for consumers.

For this reason, having a standard in subjects such as logo, slogan, site and product design and maintaining this standard for a long time will ensure that your brand is established on more solid foundations.

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