Dropshipping Product Selection

Dropshipping Product Selection

In this section, I will explain how to find products in the niche market you chose when starting dropshipping. Choosing the right dropshipping products is a very important and difficult step in planning his business. Even if you know which niche to choose, you may have no idea what products you should offer.

Millions of products from various wholesalers do not help. Moreover, you should only want to offer dropshipping products that are in high demand that will attract people to your site while avoiding products that will unnecessarily occupy your e-commerce site.

Ultimately, your target audience will decide which products you should sell. You need to consider what your new customer base is looking for and offer products that meet their needs.

To that end, in this section you will use different tools to find out what the target audience is getting and which products are increasing in demand. In this section, you will learn the basics of selling products online and how to find the best dropshipping products for your niche.

The ability to research potential products and analyze trend data will serve you well, and you can even apply these skills to other areas like SEO.

Let’s start by going over the basics.

Basics of Selling Products Online

There are some basic facts that apply to dropshipping products, and you should be aware of them if you want to be successful. In particular, there are certain ways to make money with products, and you should use at least one (preferably more) of these strategies:

Getting a license for distribution or pricing

Since you don’t make your own products, your best bet is to get exclusive access to product distribution or pricing.

If you are the only retailer offering a product (or a special low price for that product), it will be easy to sell because there will be a monopoly on that product or price point. This is not always easy to achieve, but if you can, it can be very lucrative.

Selling at lower prices than competitors

This is the approach of most dropshippers: by dropshipping products at the lowest prices, less competition. However, this is a business model that will eventually fail. At some point, you wouldn’t be able to sell at such low prices without damaging it.

Just imagine that it has to compete with other retailers, especially giants like Amazon. It is not practical and I do not recommend doing this.

Adding value

I’ve already emphasized this, but I’m repeating it. Most dropshippingers don’t even consider adding value, which makes it one of the best strategies to use. You can add value with buyers’ guides, professional-quality product images or how-to videos.

Whatever you do, it’s important that you offer some value as well as the dropshipping products your customers want. When it comes to dropshipping products, added value is the surest way to be successful. It is also the easiest strategy in many ways.

Even if you know how to add value to your store, you still need to think about things like pricing, digital marketing, product availability, product demand, and competition. Each of these areas is complex and needs to be thoroughly addressed before proceeding.

Pricing

This is a big deal. Obviously, pricing is something you should consider carefully if you want to sell your products online, but many entrepreneurs do not take the care they deserve.

When it comes to dropshipping products, you need to think about how you will price your products.

Pricing

This is because sometimes there are some limitations on how you can price your products. Many manufacturers set a minimum selling price (MAP).

If a product has a MAP, as the seller, you must price the product at or above this price. This is great because it prevents retailers from slashing products to very low prices and starting price competition.

It also means that you don’t have to lower your price just to sell. On the front, MAPs limit the amount of profit you can make, but that’s a small deal for the benefits that MAPs bring.

Some manufacturers do not set up MAPs for their products, which makes sales a little more difficult. You may notice that you are losing sales because some other stores are selling the same product for less.

At the same time, lowering their prices will further lower their margins, so it is a loser. Overall, products with MAP are better for your bottom line. Also, consider the price range for the products you are offering.

While being the cheapest retailer is a bad strategy, you have to get priced competitively and offer products that are accessible to customers. This is especially true when it comes to expensive dropshipping products.

Deciding to offer expensive products can present additional problems. If the items are more expensive ($ 500 and up), potential buyers will often want to talk to a sales representative to make sure the store is reliable and the product is right for them.

That’s why you’ll need to budget for customer support so you can answer customers’ questions and give them peace of mind. If you are an entrepreneur who does everything with just a laptop, this level of customer support is not always practical.

That’s why the $ 100 to $ 200 range is generally considered a good point for dropshipping products. You can make a solid profit and offer attractive prices to your customers without having to spend a penny on customer support solutions.

Digital marketing

When it comes to dropshipping, digital marketing is very important. Even if you’re not a digital marketing expert, this is still a good reason to spend some time. At this point, you don’t have to create elaborate digital marketing strategies, but you should have a general idea of how to market your products.

What channels can you use for digital marketing? What are other retailers doing? Does dropshipping offer many ways to use products or is it limited?

After seeing what types of digital marketing strategies they are using, you can analyze which ones might work for you, and take examples from competitors’ strategies. You may be surprised at how easy it is to choose useful strategies and techniques from other retailers.

For dropshipping, digital marketing is especially important because that’s how you will bring people to your store. If you don’t market dropshipping products, you won’t get traffic.

Even if you use infrastructures like Shopify, Amazon or eBay, you need to harness the power of digital marketing. While it may be tempting to focus solely on social media marketing, dropshipping companies also take advantage of other types of marketing.

Can you build an email marketing strategy around your store? What about ads? SEO? Also, how do you plan on generating traffic and gaining customers? These things can scare a little, but now it’s best to think about all this.

Being proactive in digital marketing will help you hit the market when your store opens.

Unique and Hardly Accessible Products

Unique and Hardly Accessible Products

Accessibility is actually a pretty big factor in deciding which products to offer. When it comes to dropshipping products, it’s important not to choose products that are readily available. What do I mean by that? Think about it, why most people buy products online?

Because they can’t find these items anywhere else. If you only offer online products, you will optimize your store to get the most likely sales.

On the other hand, if you’re dropshipping commonly sold products, people have little incentive to buy from your store. This is especially true if customers can find something from a nearby store. This is the scarcity idea in action and it’s important for increasing sales.

For example, if a customer needs items like paper towels or hand soap, they’ll likely go to the local big store. However, they will likely buy a high capacity SD card or a custom-made sleeve from the Internet.

It basically boils down for convenience; If it’s easier for customers to order online, they will use it too. When selling products online, it is not always profitable to offer products such as USB chargers or cutlery.

These are items that are readily available at most physical stores, so it’s more convenient to buy them in real life rather than online. This does not mean that you cannot sell any readily available product, but you should definitely not rely solely on these products.

Supply and demand

If there is not enough demand for a product, it could be a sign. Demand is a fundamental rule of the economy, but it’s even more important when it comes to dropshipping products. Basically, the demand for dropshipping is more important than other online sales methods.

Supply and demand

In a niche market, there is more room to work with dropshipping products that are less in demand. Think of the action figures of the characters in the movies. This is an incredibly niche market and, on a broad scheme, the demand level is low, but prices balance that demand.

If you are a hobbyist or collector not interested in dropshipping, this is not a problem. However, if you want a sustainable business, the best dropshipping products are medium to high demand.

Sales action figures will not consistently pay bills, although they can pay well. You should want items with a constant level of demand. Later in this section, I will show you how to measure demand using various tools and resources.

When it comes time to find items for the store, you need to know these important skills.

Competition Analysis

If you want to sell products online, you should stay away from other stores, just like yours. You have to examine your opponents and discover where your weaknesses lie. The goal is to do things they don’t do and basically get them together.

Studying its competition is a big part of understanding what the product landscape of your niche looks like and how it can enter.

Competition Analysis

When I say analysis, I’m talking about an in-depth analysis of what their competitors are selling, how they are marketing, how their website looks and much more. Like digital marketing and product research, competitor analysis is an ongoing process.

When competitors change their strategies and offer different dropshipping products, this should get your attention as these actions can indicate changes in trends. All of these form the basis of selling products online.

I’ll go into more detail in this section because it requires you to sell dropshipping in a very targeted way.

Finding Demanded Products

Finding Demanded Products

As I mentioned earlier, demand is a big deal for dropshipping. In fact, demand is a big reason dropshipping is so profitable. Selling products with low demand is a stalemate, so you need to find products with a significant level of demand.

But how can you do that? You can evaluate the demand by using online tools and researching retailers in your niche area.

Both of these methods are invaluable for finding the best dropshipping products for your site, and you can always use these techniques once you know them. First, let’s review some of the best online tools for finding products.

Google Keyword Planner

Google Keyword Planner

When it comes to finding the best dropshipping products for your niche, doing keyword research is a good method. Keywords reveal what products are being searched for.

While you can’t always tell if these products are sold or not, generally high search volume means a product is performing well. You may not know anything about keyword research now, but that’s okay.

You don’t need any prior knowledge to start researching like a pro. The tools and techniques I will show you here will do. I’ll start with the Google Keyword Planner.

There’s a reason Keyword Planner is one of the most used keyword tools in the world. Perhaps the most accessible keyword resource on the Internet.

Also, you need to have an active ad campaign to use keyword planner but it’s free.

What are the disadvantages of Google Keyword Planner?

The data are very general and not very comprehensive. It is necessary to support your results with results from other tools (that’s why I’m talking about many tools here).

However, Keyword Planner is a great place to start, and it’s definitely a tool you should use regularly.

First, go to https://ads.google.com and make sure you are signed in to the correct account. Next, make sure you have an effective ad campaign. You will be able to see this in the Google Ads dashboard.

A campaign (or multiple campaigns) should appear in this section of the page:

A campaign in google ads

If you don’t see any campaigns listed here, you’ll need to create one by pressing ‘+ ad groups‘ and filling the next few pages. After creating a campaign, go to the menu at the top of the screen.

Click on ‘Tools’ and then on ‘Keyword Planner’.

Keyword Planner

You should see this screen:

Keyword Planner screen

The Simple Way to Search for Keywords

If you want a quick glance at the search volume or how many specific terms are being searched, click on ‘Get search volume data and trends’.

Keyword Planner

Next, enter the search terms you want to search for.

If you have a lot of keywords, you can upload a CSV, TSV or text file; The keyword tool will take a heavy burden for you.

Keyword Planner search terms

You can also target specific locations, choose to include Google’s search partners, and set a date range.

(As for the last option called ‘negative keywords’, I’ll go over it later in this section.)

Keyword Planner negative keywords

When you’re done changing settings, click on “Get search level”.

Here is the sample result:

Keyword Planner sample result

This might seem complicated if you’re not used to it, here’s how to read this page. Let’s just focus on the table below.

Keyword Planner seem complicated

The keywords you are looking for are on the far left of the ‘Keyword (by relevance)’ category.

Cover, monthly searches display the monthly search volume for that keyword. On the right, the Competition category gives you an idea of how competitive each keyword is.

These two categories work together so that you can show a big picture of each keyword. In this example, the ‘water bottle’ has a monthly search volume of between 100,000 and 1,000,000, while both the ‘insulated water bottle’ and the ‘smart water bottle’ are in the range of 10,000 to 100,000.

Now, these are huge ranges that can cause problems when trying to find out which dropshipping products are being searched for. There’s a big difference between a product that gets 10,000 searches per month and another that gets ten times.

So this is the simple way. This may give you a rough idea of how popular certain dropshipping products are, but to get the most specific information, it is necessary to use Google’s tool to look at keywords in detail.

Detailed Keywords Research Method

The detailed method starts in the same way as the simple method. Go to your Google Ads homepage. Click Tools and then Keyword Planner. Next, select the ‘Enter or upload a list of keywords to get a forecast’ option.

Detailed Keywords Research Method

This next step is almost the same as the simple method: enter your keywords and change the fields you want. You can also select languages here if needed. Click on ‘Get predictions’ when you’re done. You must enter an offer for this method.

If you’ve already taken the simple way, you can use one of the suggested offers here.

Detailed Keywords Research Method Next Step

Next, click the Keyword tab located just above the chart.

Detailed Keywords Research Method Chart

When you scroll down, you will see a graphic that looks like this:

Detailed Keywords Research Method Result

Here you will see more detailed information on search terms. You can see how many clicks terms are getting, clickthrough rates (CTR), average cost per click (CPC) and more.

This is invaluable information that gives you more detailed information about the keywords you are researching. You can also adjust all parameters including bid amount, date range and locations.

I know it sounds like a lot, but the whole procedure is a lot easier than you think. Over time, you can find tons of keyword searches within minutes.

This is a great method to get detailed keyword results without having to work for SEO for months.

Long Tail Keyword Research

Another useful use of Keyword Planner is to generate long tail keywords. Long-tail keywords are unique variations in keywords that usually make up most of a site’s search volume.

For example, if ‘water bottle’ is your focus word, some long lines could be ‘best water bottle for camping’ and ‘reusable water bottles’. Closely related (and often included) to the target keyword. Most people will use long queues to search.

Finding long lines will help you find other possible dropshipping products that could be a hit for your store. Here’s how you can do this using Keyword Planner.

In AdWords, go to Tools> Keyword Planner. Select the ‘Search for new keywords using a phrase, website or category’ option.

Long Tail Keyword Research

On the next page, enter a focus keyword in the box that says ‘Your product or service’.

Fill in the rest of the forms as well.

Long Tail Form

I suggest you pay special attention to the “Customize your search” section in the lower right corner.

Long Tail Customize your search

When you’re done filling out everything, click the ‘Get ideas’ button.

When you scroll down a bit on the next page, you will see a graphic that looks like this:

Long Tail Get ideas

These are all keywords Google found based on the focus keyword you entered. You can see the average monthly search volume, competition level and suggested bid.

Even better, you can take these keywords and run them with the detailed method mentioned above. This allows you to analyze how popular various products are.

One last tip: If you’ve created a fake campaign to use Keyword Planner, be sure to re-enter it and remove it. All in all, Google Keyword Planner is a pretty tough tool for finding potential dropshipping products if you use it correctly.

It supports you with some key figures you can use to start understanding which products are successful and which ones are less popular.

Google Trends

Google Trends is another free Google tool that can be of great help in selecting products. It’s especially useful for getting the product ideas you found with Keyword Planner and analyzing them in more detail.

Go to https://trends.google.com and enter a search term in the search box. When you search, you will see a few options in a drop-down menu. You can start by choosing the ‘search term’.

The next page will give you results based on the search term. There’s a lot to take here, so let’s go over the most useful elements.

First, you will see a graph called Interest over time.

Google Trends

This is a useful display of the search volume within a period of time you can specify. You can also change the location, date range, category, and search type. This chart can help you tell if your products are seasonal.

Many products increase their popularity at a certain time of the year and you will want to know this beforehand from the products you are considering.

Let’s look at the rise on this chart:

Google Trends Charts

This means that most people buy apple paste in September and October. For the rest of the year, apple paste purchases remain at a steady rate. This is definitely a seasonal product. On this page, you can see the area of Interest by Region.

This is useful for understanding where you can get the bulk of your orders, and it can even give you a clue of how often you should use international shipping. At the bottom of the page, you will see two sections called Related topics and related queries.

You can get even more ideas for dropshipping products here. These sections basically provide long-tail topics and search terms for you to look at. (They are also useful for SEO and digital marketing.)

Finally, you shouldn’t miss the Compare feature from top to bottom. This allows you to compare two or more search terms. It is extremely suitable for detailed analysis.

Google Trends Finally

Overall, Trends offers you a different perspective. While its comparison features are remarkable, there is a lot to love about this free tool.

SEMrush

If you want more data for SEO, I suggest you take a look at SEMrush. It is a much more comprehensive keyword tool used by almost every professional SEO at one point or another.

It can give you incredibly specific information about keywords so you can get keywords from Keyword Planner and enter SEMrush to see all the details.

I still recommend SEMrush for its power and usefulness. A paid plan will help you get the most out of the software, but realistically, the free plan will work well enough for beginners. The free plan is good to get started if you don’t have extra money in your pocket.

Go to SEMrush.com and enter a keyword in the main search bar in the middle of the page, then click ‘Start now’.

SEMrush

You will see an analysis page that looks like this:

SEMrush analysis

You can see four key headings here: Organic Search, Paid Search, CPC Distribution, and Trend.

Organic Search shows the search volume (i.e. monthly searches for that keyword) for searches that occur organically. This means the company doesn’t spend any money making these calls.

This category is key because it reflects naturally how many people are using the keyword without the influence of any ad or campaign.

Paid Search is also important as it will give you an average CPC (cost per click) for the keyword. This amount shows, on average, how much someone will pay to click their ad.

This is not an exact figure, but it will give you an idea of how much you want to spend. Wondering what CPC Distribution is? CPC distribution shows how expensive it is to bid on a particular keyword across different PPC platforms.

Clicking a bar will give you more data. Finally, the Trend section represents the level of competition for this keyword. 1 point is the highest level of competition, 0 means hardly any competition.

Note that the Trend section only analyzes paid search, but says SEMrush can also reflect organic search.

When you scroll down on this page, you will see another section labeled Phrase Matched Keywords and Related Keywords.

Phrase Match Keywords also contain your target keyword.

As you can see, the first example I entered includes the target keyword ‘travel water bottles’ and Phrase Matching Keywords ‘best travel water bottle’ and ‘filter water bottle for travel’.

The Related Keywords section shows you keywords that are similar to your target keyword but that you shouldn’t necessarily include.

SEMrush phrase match

Some of these may be as close as the ‘best water bottles for travel’.

Both of these sections are great for generating long tail keyword ideas, you can also see the volume and CPC. As a nice bonus, if you click on the little blue icons under the SERP header, you’ll open a Google search for that keyword.

This gives you a nice view of what the search page looks like for a particular keyword. If you scroll a little further, you will see another really useful section titled Organic Search Results.

This is really useful because it shows you the 100 best organic results for this keyword. As I said before, organic traffic is essential to look at as it reflects the customer’s interest in a product.

This section will filter all the paid ad placements you see on Google search pages so you will only see the best organic results. There is one more section of the SEMrush analytics page that is particularly useful in a dropshipping context.

If you look to the right of the Organic Search Results section, you’ll see loads of data on ads:

SEMrush Organic Search Results

While Organic Search Results focuses solely on non-paid searches, this section looks at paid searches.

Ad text will show you a few examples of ad text for some of the most searched search ads. Here you can see four ads taken directly from the Google page and easily see which ad text they are using.

While this is good for competition information and not entirely suitable for competitive analysis, it is a useful reference point that gives you a quick overview. It can also give you some ideas for an ad copy for your own products.

Just below you can see the Product ad text category, which displays image ads for several products. This episode looks simple and it might not seem that you can get much out of it, but I’ll show you how valuable it can be later.

You can see the title of the product first. At first glance, this looks plain, but looking in more detail you will discover another picture for SEO analysis of your competitors.

This is because every product title is SEO optimized and usually contains keywords that perform well in this area. In this case, you should note that both of these products contain the word ‘collapsible’.

This shows that the ‘foldable travel water bottle’ and other varieties work well. If you sell water bottles, you may want to look at offering collapsible bottles at your store and using these keywords.

So you get not only a keyword idea, but also a product idea. Second, these ad snippets show the price and the site that sold them. This is another small form of competitive analysis. You can see who some of their competitors are and how they are pricing their products.

Again, this information will only provide you with a rough guide, but it is an appropriate display that you should always watch out for when using SEMrush. The last section on this page is the Ad History category.

SEMrush organic search

This shows how effectively websites are bidding on keywords.

If you click on a bar, you’ll see more information about which sites are bidding and how much. I recommend using the Ad History chart to complement the information you get from Google Trends.

SEMrush uses different databases than Google Trends, and it’s always useful to get data from a wide variety of different sources

Learning to digest the SEMrush results page can be a bit intimidating at first, so if you need help, I recommend getting this page from the SEMrush Knowledge Base. In addition, there are few Knowledge Base articles in no time.

Competitor Sites

Before analyzing your competitors, you can use competitor sites to learn more about product trends. You’ve probably guessed it by now, but there is a targeted approach to this technique that gives the best results.

You should make your list of potential dropshipping products useful. You can visit several (7-10) retailers’ sites and look for their best products.

Usually, the store page will have a drop-down box that allows you to sort the products so that the best selling products will be shown first.

SEMrush Competitor Sites

This will rearrange the product page so that the best selling products are listed first.

In other words, the absolute bestseller will be the first result. Remember that ranking this way will show you the best selling products of all time.

It won’t show you the top selling products in the last month or year. Not the most useful way to search for products, but still useful. You may also find that some stores highlight products or are marked as ‘best seller’.

SEMrush product page

These are also products that should be noted and registered in a list. This usually means that products are currently in trend and may change over time.

This is good to remember because if you spot a particular product in the bestseller category, it could mean that the product is constantly selling well.

Collect this data from as many stores as possible and organize it all in a spreadsheet for easy access.

SEMrush Collect

I recommend using separate spreadsheets (or at least separate categories) for all the keywords and data you get from each online tool. That way, you can compile data from each tool continuously and keep it separate for easy reference.

This will complement the keyword research section of this section. Now I’ll show you how to analyze your competitors so you know what you are up against.

Analyzing Competitors

After choosing some dropshipping products, you have to cover your competitors. This serves a twofold purpose:

  • It allows you to identify your best competitors, which means you can start thinking about how to sell instead.
  • It shows you in a practical way which products are the best seller.

Getting too many keywords is great, but it is necessary to increase the competition. Since you are new to your niche, you will learn a lot from your competitors and you can also analyze and apply some of their techniques in areas such as digital marketing and SEO.

Fortunately, you can easily do a competitive analysis using less than Google. This is because Google’s ranking is an indicator of how popular the different retailers are.

The higher a site gets, the stronger it is in the SERP, so retailers with high SERP positions are often leaders in their niche.

Since Google is set up this way, you can get a surface view from your competition simply by searching for a product name and seeing which retailers it comes in. This won’t give you exact statistics, so you need to use some additional tools to get real data.

Moz Open Site Explorer

Moz is one of the biggest names in SEO, and the Site Explorer tool is one of the best free SEO tools available. This is a link analysis tool that gives you tons of information about a website.

You can see how popular the website is, how much traffic it gets, and how many backlinks it has. (You can even get detailed information on where these backlinks come from) Understanding how effective your competitors are is unique.

To take full advantage of everything Site Explorer has to offer, you must first understand a few terms and concepts. You don’t have to be a trained SEO expert to understand this well, so don’t worry if you don’t have much experience.

Main concepts: Domain Authority, Page Authority, and link structure. The best way to show what all this is is to see them in action.

First go to https://moz.com/link-explorer and enter a URL in the search bar in the middle of the page and click the ‘Search’ button. You will see a results page that looks like this:

Moz Open Site Explorer

To get started, let’s just take a look at the category Authority.

 Moz Category Authority

There are three key metrics here: Domain name authority, Page authority, and Spam Score. Domain Authority (DA) is a metric developed by Moz to show how good a site domain is in search engines. 100 is the best possible DA score.

Basically, the higher a site’s DA score, the more likely a site is to rank well. If you have a 90’s DA on your site, you can usually expect to be on page 1. On the other hand, if your site has a DA of 25, it probably won’t rank very well.

DA is best for considering the overall impact of a site. A high DA means the site gets a high amount of traffic to its home page and most of its other pages.

That’s why sites with high DA scores will often be your best competitors. You have to remember that DA is not the last word on how to rank a site, it’s just a criterion. Also, you don’t need a high DA to be ranked on the 1st page of SERPs.

Certain pages may rank better than the DA rank to which they belong; that brings me to the next metric… Page Authority (PA) is almost the same as Domain Authority, except that it analyzes the ranking power of individual pages.

This allows you to predict how well certain pages will rank on your site (or your competitors’ sites). PA is useful for understanding the impact of a particular product page. When you enter a particular URL, you want to look at the PA score to see how strong that page is.

It’s good to check the PA scores of the top selling product pages and compare them to the overall DA of the site. If both are high, it means that the site is getting a lot of traffic and possibly selling a lot.

If PA is high but DA is low, the site isn’t getting much traffic but is selling some items more than others. Finally, Spam Score checks to make sure a site is legitimate. Moz can tell when a site was set up for spam and where this signal comes from.

To sum it all up so far: High DA and PA scores are good, low spam is ideal. Together, these three metrics will give you an idea of how well a site will rank. Let’s move on to the section called Page Link Metrics.

Page Link Metrics

 Moz Page Link Metrics

The discovered section can show how popular the site or page has been in the last 60 days. If you see a high number here, it means the site has gained a lot of backlinks in the last few months.

The Built-in Links section is more valuable, it shows you how many root domains and total links you have.

While the number of root domains shows how many unique domains you have connected to the site, you can find not only root domains but all links in total links.

So if fakewebsite.com links to your site twice, it counts as one root domain and two total connections (because it’s the same domain linking multiple times).

A site with a large number of root domains usually ranks very well for a few terms. This is usually the more important measure of the two. Why?

This is because Google prefers sites with a large number of different root domains and places them higher than sites with fewer root domain links.

However, the total number of links can also help measure how effective a site is, because a high total number of links means the site gets multiple links from the same sites.

This number also reflects the total reach and impact of the site. At the bottom, you can see specific inbound links (i.e. links pointing to a specific site or page).

You can also filter the results in case you want to see certain types of links that might be helpful.

 Moz Inbound Links

There are several reasons you might want to find out who is connecting with your competitors.

First, it shows which sites it can get backlinks from. Perhaps you will find some sites that feature dropshipping products or use affiliate programs to connect with retailers.

Then it’s nice to have this information when creating your own SEO strategy. Second, you can personally check the reliability and quality of each backlink. For example, a site may get tons of links but all of them can come from spammy sites.

On the other hand, if popular sites are linking together, it is worth paying attention to the competitor you are researching. There is another note on this page: Compare Link Metrics option.

This is in the left-hand menu:

 Moz left menu

This feature allows you to compare multiple sites and see how your metrics are collected. This is a gold mine for competitive analysis.

You can directly evaluate your site against your competitors or compare multiple competitors against each other. Simply click on ‘Add URL and enter the address; You can get a neat table with all the important metrics listed.

Moz Target

You shouldn’t overlook this feature. This is one of my favorites to compare competitors and see how my site works. All in all, the site explorer is an excellent resource and quickly becomes a part of your daily work routine.

PageRank Checker

PageRank (PR) is an algorithm Google uses to rank pages in search engine results pages (or SERPs). Although PR is one of many ranking signals, it is a good indicator of ranking strength.

It is similar to DA except that PR is the metric used by Google. Some SEO experts argue that this is more important because it comes directly from Google.

PR scores between 1 and 10, with 10 being the highest, showing that it is an extremely high site. Most sites have a PR of 1-4, and it may take some time to get a new site to the top of the scale.

PR can be a mysterious metric because Google no longer makes scores public. However, this is an important part of the Google ranking metric because Google uses the metric and will continue to do so and has no plans to change it.

You can use sites like CheckPageRank.net to see how the site works.

This won’t necessarily be 100% accurate for third-party sites, so I recommend using your PR scores in line with Moz metrics to get a holistic view of how sites ra

3 steps to choose dropshipping products

I have covered a lot of issues in this chapter and it can scare you to have a lot to deal with.

To make it easy, I’ve concentrated everything that will help you find the best dropshipping products for your store in a 3-step process. Of course you’ll want to refer to the detailed instructions above. As time passes, as this process repeats, this will be the second attribute.

Step 1: Research all the products in your niche.

First, you want to take a large-scale look at your niche. Which categories of dropshipping products do you find? What specials are on sale? What does this mean for you (i.e. what products can you offer based on this research)?

Use tools like Google Keyword Planner, Google trends and SEMrush to see how various products are performing. Save all of this data in a spreadsheet.

I recommend keeping separate spreadsheets for each keyword tool you use to make sure all your data is organized

Don’t worry just to look at specific retailers at this step just yet. You don’t even need to determine if the retailers you visit are dropshipping products.

This step is to take a look at all the different products sold in your niche. After you’ve collected some keywords and downloaded the product ideas, you’re ready for Step 2.

Step 2: Compare the best selling products by the retailers with the products they find.

Now is the time to take a closer look at the retailers in your niche. The goal is to find out which products are popular and which are on the rise.

This is when you need to do a competitive analysis using tools like Moz site explorer and PageRank checker. A separate spreadsheet is required for this step to compile data from the site explorer and PageRank tools.

If you want, you can take a closer look at your biggest competitor and cross-reference the product data from step 1. This can help you verify which products are selling well (and therefore which products they might want to sell).

Finding the best dropshipping products for the shop is still not over, one more step left.

Step 3: Make sure the products fill a requirement.

This is the step that dropshippingers skipped. They identify the best selling products and transfer them to their site. Maybe this was the first thing even you did. However, there are a lot of issues with dropshipping products that only sell as well.

The bestseller isn’t always what people need the most, but obviously you want items that go fast off the shelves. How will you balance these elements?

If you want to sell commerce online, it is important to make sure you need every product you offer to your target audience. If you’re dropshipping people-needed products that sell, that’s almost guaranteed.

However, if you offer products with a good sales history, there is no guarantee that these products will do the same for you. That’s why you should start by considering the consumer need. How can you be sure that people need a specific product? You should have a look at what they say.

Visit websites, groups, forums, social media pages and other channels to see how much conversation has been made for any product. It is necessary to see people discussing the product in a positive way.

Good reviews and product questions are good signs. If you can find a community around the product (or type of product), that’s even better. The product in question should help people do something specific.

If there is a lack of discussion (or negative discussion) about a product, you may need to do some more research. Not having a full buzz around the product means you have to think twice about presenting it.

Often times, it will be fairly easy to find out whether a product fulfills a requirement.

Here is a good test – Try to state the benefit of the product in one sentence.

Here are some examples:

  • This smart thermostat will help you control the temperature of your home right from your phone.
  • This mug will keep your drink warmer longer.
  • This chair will reduce back pain and make you comfortable.

Don’t stress this step because you don’t need to write ad text for your product. You just want to understand what a product does and how it helps your customers. This can be problematic if you cannot summarize the benefit of the product in one sentence.

The majority of useful, valuable products are easy to describe and their value easy to understand. If you can see the value of a product, it will definitely be your customers.

Final Thoughts for Product Selection

Now you will have a list of good dropshipping products (and data to back this up). You should also understand why these products are valuable and what special value they offer to your customers.

Don’t think about sourcing products yet, I’ll cover that later in this guide. If you’re having trouble, step back one more time and try to take a more targeted approach.

Consider searching for more specific product ideas or keywords, or expand the scope of your competition analysis by finding more retailers to research.

Final Thoughts for Product Selection

The skills described in this section are those I use every day and are incredibly useful for any dropshipping maker. I especially want to encourage you to get to know the various online tools.

Knowing all the little features of tools like Keyword Planner and Moz site explorer can really take your dropshipping store to the next level. Remember that product selection is an ongoing process. This will not be the last time you measure product demand and competition.

If new dropshipping products come up and people start buying them, it’s clear that you will want to consider selling those products. It is a good idea to spend some time each month doing product research.

Many experienced dropshipping merchants conduct product searches every two weeks or even once a week to keep their finger on the pulse of the market.

You have learned a lot so far, at this point, you have all the benefits of a good job.

You did your research, you chose a niche and product. A big load job is over, buy yourself a coffee for everything you’ve accomplished so far.

Before you hunt for suppliers and supply your products, you’ll need to take some important steps. Chapter 5 will teach you the vital concepts of formalizing your business and starting a company in the USA.

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