E-Commerce Search Engine Optimization

E-Commerce Search Engine Optimization

SEO is short for “Search Engine Optimization”. SEO is an application for optimizing web pages to rank high in the search results of Google or other search engines. SEO focuses on improving rankings in organic / non-paid search results. One of the most important parts of the marketing strategies of a website that wants to get more traffic is SEO. When building e-commerce sites, it is important to make SEO planning.

What is SEO?

Search engine rankings are a race. Those who take the first place get a degree and always win. The clickthrough rates of the sites ranked in the top three results are 10 percent to 30 percent. The clickthrough rate of the ninth-place site is 2 percent. The website that does not appear on the first page with the searched words cannot reach its full potential. At this stage, Search Engine Optimization comes into play.

What is SEO?

SEO is an umbrella term that covers every action brands take to drive organic traffic from search engines to websites. It includes technical aspects such as site architecture, as well as different elements such as content creation and user experience.

SEO is a dynamic goal even for experienced digital marketers. Myths and algorithms are constantly changing. SEO tactics that once worked for sites can cause negativity today. To optimize a site, it is necessary to know how search engines’ algorithms work and how real people react to website content.

The Importance of SEO for E-Commerce Websites

SEO occupies a very important place among e-commerce marketing tactics. No matter how big the business is, SEO is needed for successful e-commerce. SEO makes the e-commerce store stand out in the huge search engine pool and be visible among millions of sites.

The Importance of SEO for E-Commerce Websites

If the e-commerce site is not seen by the target audience, the online store will not be meaningful. If the e-commerce store is not listed on the first page of Google, it will not receive any traffic from Google. For this reason, SEO is a key term for increasing the visibility and online traffic of the e-commerce site. Improving the ranking of the e-commerce site in search engines with various optimizations, SEO helps the target audience to find the online store easily.

The following information reveals the importance of SEO for e-commerce sites;

  • SEO is the only way to generate organic traffic on an e-commerce site. This method of getting traffic is especially advantageous for small e-commerce businesses with tight budgets.
  • Paid advertising in search engines increases the traffic of the e-commerce site; however, this application is not long-lasting. In other words, SEO should be applied together with digital ads.
  • SEO is an investment for e-commerce sites. For the return of this investment, on-site and off-site SEO factors need to be optimized to the site.
  • Avoiding search engine optimization can make it impossible to meet e-commerce goals.
  • Avoiding search engine optimization can make it impossible to meet e-commerce goals.
  • SEO strategies are a time consuming process; however, it can provide long-term or sustainable traffic to the e-commerce site.

Things to Know About SEO

  • Ranking of search results is determined by Google’s algorithm.
  • SEO’s on-site factors; software quality, site speed, website structure, and the quality of the content on your website.
  • Off site factors of SEO; Links from other websites are factors such as social media affiliation and digital marketing activities.
  • If a website is of higher quality than its competitors in all aspects, Google wants this site to rank high in the results.
  • More than 4 billion searches are carried out daily on Google. The search engine crawls an estimated 2 billion websites and returns relevant results in under 0.5 seconds.
  • A search engine needs to do three things to bring relevant search results; building a list or index of web pages, instant access to that list, and deciding which pages are relevant for each search.
  • It is beneficial for SEO to find the most searched keywords in search engines in a text on a subject on websites. The term “SEO compatible text / content” is used for this application.
  • While duplicate text content decreases the ranking of websites in search results in search engines, original and rich content increases the ranking.
  • A website that loads fast and works properly is an important factor that search engines take into account.
Things to Know About SEO
  • User experience plays a role in search engine optimization. For example; The more time the user spends on the website, the more it positively affects the search engine rankings.

What Should E-Commerce Websites Do To Be In The Front Ranks In Search Results?

There are many SEO applications to rank first in search engine results such as Google. In this regard, search engine software can provide a vision by focusing on user behavior. First of all, you can start by designing the e-commerce site architecture with an SEO compatible structure.

What Should E-Commerce Websites Do To Be In The Front Ranks In Search Results?

But some points to be considered in order to rank first in engine results are as follows;

  • For organic traffic, the keywords potential customers use to search should be analyzed. Especially long search queries should be focused.
  • Necessary SEO settings should be made in the infrastructure of the site.
  • The content on the site should be written in SEO compatible. The content should contain keywords appropriate to the subject and be original. Content that contains rich information with originality is likely to appear in the first places in search engines.
  • The content and data on the e-commerce site should be kept up to date.
  • Analyzes should be made such as SEO tools used by competitor sites, their SEO advantages, and which keywords they use to get organic traffic.
  • Search trends should be followed; If necessary, applications that analyze search trends should be used.

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