E-Commerce XML Integration
XML integration, a part of supplier management, is an integration built between e-commerce sites. It takes place in the form of transferring the product or service data of an e-commerce site to another e-commerce site in XML format. XML integration can be updated hourly, daily or weekly according to the shared data.
XML integration; It is basically a connector that acts as a “translator” between clients and providers, ensuring that different formats or programming languages (usually XML) are compatible with each other. This integration enables e-commerce sites or suppliers operating in different industries to share their data. All product data are periodically transferred to the e-commerce site within the framework of the agreement between the two companies with XML integration.
Within data shared between two sites with XML integration; Data that are beneficial for each other such as supplier product information, stock change status, orders, member information, service data are automatically planned. In other words, data between two e-commerce sites almost talk to each other. For example; a hotel supplier or an airline may share its structured data with an online travel agency’s website. XML integration is common in drop shopping e-commerce sites. Drop shopping are e-commerce sites that make “drop-off sales”.
XML Integration Features
With XML integration, it is possible for companies or individuals selling any product or service to negotiate with different e-commerce sites and make their sales through these sites. XML integration, which has been widely used in e-commerce in recent years, allows e-commerce sites to make sales by taking advantage of the infrastructure of other developed companies. Companies’ products; It serves to display according to descriptions, product information and categories. Products registered in this integration can be easily placed on other websites.
For XML integration, an agreement must be made between the e-commerce site and suppliers, wholesalers or contracted distributors. If the parties agree to share or publish data in XML procedures and standards, products or services are sold using the data on the relevant e-commerce site. It has some advantageous features for e-commerce sites such as the supplier firm’s ability to offer its products or services for sale without keeping stock.
When an order comes to an e-commerce site within the framework of XML integration, the e-commerce site supplies the product or service from the supplier company and sends it to the customer. In some cases, the supplier company can send the product directly to the customer within the framework of the agreement made.
XML integration software can be custom built. Original XML integration software can be used according to the sector, supplier company or the design of the e-commerce site. Edited and ready XML integrations are also available. With XML integration, data such as stock, size and price related to the products in the supplier company can be automatically transferred to the other site at a scheduled time. The products on the e-commerce site can also be easily transferred to online marketplaces or price comparison sites with all their details.
There are three basic elements in XML integration;
- Supplier or institution providing XML service
- An open source software or infrastructure to be used by the e-commerce site
- Supplier integration software or integration modules to integrate XML software in the open source e-commerce site
Advantages of XML Integration
XML integration is one of the processes that facilitate the work of e-commerce sites. It allows to transfer the products or services they provide from their suppliers to e-commerce sites with a single step.
Some of the advantages of XML integration for e-commerce sites are;
- Communication between customers and suppliers can be made in real time with XML integration.
- The integration is easy to develop or update data.
- For products or services on another site, shared site-specific prices can be defined.
- It allows stockless e-commerce.
- Allows to sell products and services on another e-commerce site.
- There is no need to manually save individual product information.
Disadvantages of XML Integration
Apart from the advantages of XML integration, it also has some disadvantages:
- XML integration means more traffic. E-commerce sites must be capable of meeting this traffic. This increases the costs.
- XML providers with security problems cannot present data up to date. This situation cannot keep the stocks up to date. For this reason, stock and supply problems may occur.
- Processes such as constantly adding new products to the system, deleting products, and constantly updating the price and stock information of the products bring additional burdens to the server performance.