Email marketing tips for B2B companies
One of the marketing methods that B2B companies can use to increase brand awareness, reach new customers and increase their communication with existing customers is e-mail marketing. E-mail marketing provides a very high return in both B2C and B2B compared to other marketing channels.
Of course, it is very important that these studies are done correctly in order to get high returns from e-mail studies. In this guide, we will discuss e-mail marketing tips for B2B companies. You can use these tips to improve your own work.
Prepare your email header prominently
In order for your e-mails to stand out in your subscribers’ e-mailboxes, they need to have an interesting and attractive headline. You need to encourage users to open your posts. Since these headings appear in e-mail boxes before content, you need to prepare your headings carefully. At this point, you can talk about the content of the e-mail and make personalization. It is also very important that you do not keep these titles too long.
Do customization work
Using the names of your subscribers, following the products they have already purchased and making suggestions for these products or product groups in similar categories will also help you increase the recycling you will get from your e-mails. Failure to customize may result in your e-mail content not receiving enough attention.
Categorize your subscriber lists
It is also very important to divide your subscriber lists into different categories in order to do personalization studies and to offer more relevant content to your subscribers. It also helps you to send different e-mails to different categories of people by making distinctions according to demographic structure, companies and sectors, and manager positions.
After this categorization, you will have the opportunity to make campaigns and content suggestions that will be more relevant to your subscribers, so your returns will increase.
Get your links right
If you are directing to certain products or pages in the e-mail content, you should also make sure that these links are made correctly. Failure to direct users to the correct pages will cause you to miss possible recycling.
Timing is very important
Delivery times of your e-mails are also very important. Making these posts on the right day and time will increase the opening and click-through rates of your emails. To find this right time frame, you can do a number of tests by posting on different days and time zones. Since these time frames can vary in each sector, you need to do these tests to find the ideal time frame for your company.
Don’t keep your content too long
It is also important that you do not keep the content you prepare too long. When the length of the text increases, the reading rate of e-mails will start to decrease. For this reason, it is very important that you focus on a single subject in each e-mail and provide a brief information about this subject.
Benefit from the images
Using images in e-mail content is very important as it allows you to present information that you cannot give in text. When you create a campaign about a product, you can give some information by using visuals. In addition to this, it is also important for your recycling because the visuals are easier to perceive than a text.
Create mobile-compatible designs
When preparing your email templates, consider mobile devices. You need to take into account that your subscribers can open these posts on their smartphones. For this reason, it will be more beneficial to keep the width of your email templates between 550 and 600 pixels. Thus, since these templates can be viewed easily on all mobile devices, your e-mail content will be easier to read.
Speak the language of your target audience
It is very important that the language you use in your e-mail content reflects your target audience. Using language that they can perceive and appeal to will also provide a better understanding of your emails.
Since using too much technical language and jargons can make e-mail content difficult to understand, you should also be careful to use a simple and plain language.
Analyze your study results
It is also very important to measure the efficiency of your e-mail campaigns. You should regularly check the recycling you receive from your work, the opening and click rates, new subscribers, unsubscribes, and by analyzing which time periods e-mails are opened more. By analyzing this data, you can see the efficiency of your e-mail work and see what improvements you need to make or what you have done well.