Essentials for the Establishment of an E-Commerce Site
Behind every successful e-commerce project are “must-haves”. The processes that are handled and implemented during the planning of the e-commerce project play an active role in the success of e-commerce. Each title, from product pages to customer comments, from social media buttons to payment options, forms the trivet of the e-commerce project.
Essentials of E-Commerce Sites
For success in the e-commerce ecosystem, it is necessary to stand out among the increasing number of e-commerce brands. A professional team and sales strategies should be formed in order to get ahead of the competitors. As alternatives for e-commerce customers increase, so does competition. At this point, the following question should be asked; “Why should a customer choose an e-commerce site?”
When establishing e-commerce sites, some features should be planned during the project phase. Customer habits and needs are also changing in the e-commerce ecosystem, where different trends emerge every day. For this reason, attention should be paid to the sine qua non of e-commerce sites.
Basically the sine qua non for e-commerce projects are;
- Site design: The design of the e-commerce site is effective in sales rates. Home page, category pages, product pages, and auxiliary pages are part of the site design.
- Guest buying: Guest customer feature to an e-commerce site positively affects site abandonment rates. Not every customer wants to sign up for a new account. The feature of purchasing products without being a member is important in this respect.
- Detailed product pages: Product pages provide detailed information about the product. Information such as product features, product photos, shipping costs are information that customers want to learn. These pages also help consumers make purchasing decisions.
- Similar product recommendations: Cross-sales account for 10 percent to 30 percent of ecommerce revenue. Similar products that may interest customers should be suggested on product pages or in baskets. Links to similar items can be added to product pages, or customers can be emailed after the purchase.
- “Add to Cart” button: The “add to cart” button that encourages the customer to purchase is a call to action on any e-commerce site. This button should be large and attractive. It should be positioned in a different area than other elements on the page. It is recommended that these buttons be in orange, red or green color.
- Payment methods: When receiving payments from consumers, one should be flexible and offer different payment options. Different payment methods such as credit card, debit card, EFT, digital payment, payment at the door can be added with the logos of payment service providers.
- Security: Security, which is vital for e-commerce sites, affects customer loyalty and basket abandonment rates. For this reason, applications that secure payment methods such as SSL Certificate and 3D Secure should be used.
- Blog: The blog page, which is an indispensable area to drive traffic to e-commerce sites, should include articles about the industry or specific products. Blogs are a necessary area for Search Engine Optimization (SEO) as well as influencing purchasing decisions.
- SEO: Search engines allow potential customers to discover the brand. In order to rank high in search engines, the SEO settings of the e-commerce site must be made. In addition, SEO compatible original content should be provided.
- FAQ: Frequently asked questions are indispensable for e-commerce sites. Consumers try to find answers to questions on their minds in this area.
- Customer comments: Every e-commerce site should allow customer comments. Customer experiences attract the attention of other customers. Consumers tend to buy products from a website that contains user reviews.
- Social media buttons: Social media is one of the effective ways to increase e-commerce interactions. Effective use of social media pages is one way to attract visitors to the site. For this reason, social media buttons should be added under e-commerce pages.
- Return policy: E-commerce sites should have a return policy and these policies should be included in the e-commerce project. Most customers check return pages before purchasing.
- “About Us” page: The “About Us” page, which contains information about the e-commerce initiative or the brand, is an introduction to the brand. Customers learn about the company’s goals, objectives and different aspects from competitors on the “about us” page. Alternatively, this page may contain customer references.
- Mobile compatibility: While designing the website in the e-commerce project, compatibility with mobile devices should also be considered. The widespread use of mobile devices has made mobile compatibility mandatory for e-commerce sites.
E-Commerce Site Project Plan
During the establishment of e-commerce sites, a strategy, business plan or project plan should be created. E-commerce sites that offer their products for sale with detailed planning and research gain a significant advantage over their competitors. When creating an e-commerce site project plan, some criteria should be considered.
Which headings will be included in the project plan should be determined first. E-commerce, which is seen as an easy field, contains many details. For this reason, attention should be paid to details in planning in order to achieve the desired success from the e-commerce project.
The elements that should be considered while making the project plan are as follows;
- The name of the e-commerce site must be determined and this name must be registered.
- The hosting where the domain and the content of the site are hosted with the specified name should be purchased.
- E-commerce site design should be determined; software work should be done.
- The target audience should be determined; What potential customers expect from the e-commerce site should be investigated.
- It should be decided which products or services will be offered for sale on the e-commerce site.
- What features the site will have should be determined.
- Detailed studies should be carried out on issues such as product stock, delivery and supply.
- The people to take part in the project and their duties should be determined.
- Financial predictions should be addressed; Estimates such as profit, loss and cash flow should be evaluated.
- Industry trends and market size should be researched and analyzed.
- Competitors should be determined; preparation should be made for the competitive environment; Differences from competitors should be made.
- Competitive pricing must be made for products and services.
- The date on which the e-commerce site will become operational must be determined; If possible, a meaningful date should be chosen.
- Digital marketing and advertising studies should be carried out before the project is implemented.
- A professional sales management infrastructure should be established for processes such as orders and payments.
- Requirements for customer service and after-sales service must be addressed.
- Stakeholders or solution partners should be determined for the success of the e-commerce project.