How can you direct consumers to buy with SEO and content work?
You can use blog content to influence the purchasing decisions of consumers. While creating your blog content, doing SEO work will also increase your site traffic and increase the feedback you will get from users, as it will increase the audience you will reach organically.
In order to direct users to sales with content studies, you need to influence their purchasing decision processes and touch each step in this process in a different way. For this reason, you need to understand these processes well and create content that will affect consumers in these processes.
In order to influence the purchasing decisions of consumers, you must first create a certain awareness in them. You may need to invest in different types of content to create awareness and awareness of your products and brand.
The first step in the process of purchasing a product for consumers is to realize that they have a problem. Then they go over the problems that can solve this problem. At this point, you should know which problems of users you have solved and be producing content that explains how you solved these problems. At this point, you can turn to different types of content.
- Guide articles
- Product reviews
- List contents offering information
You can tell users which problems you have solved by using different types of content such as. In these contents, you can answer questions such as how, when, why, as well as provide guideline content or tips to guide users.
The next stage is the process in which consumers take into consideration the different solutions they find to their problems. In this process, they start to evaluate both the products and their features and the prices of the product. They explore how these products best solve their problems. As an e-commerce company, you will need to promote your products and services in the best way at this point.
At this point, you can prepare detailed product introduction articles or videos, present box opening videos, share the product experiences of real users, prepare content that will tell you how many people you have reached as a company and how you really changed their lives.
At this point, the content you prepare must convince the users and add value to them. You should not only focus on price, but also show how your own products or services differ from competitors.
Decision making process
The last step is when users decide to purchase a product. At this stage, the user has found results that will solve the problem and has now decided to buy. Since the user, who has reached the decision stage, has researched certain issues, he will now choose the most appropriate and effective result for himself.
At this point in your content and SEO studies, you need to show that your users and your products and services offer the best solution for them. At this stage, the content you will produce or present to users is very important. For example, you can show the following types of content to users.
- User comments
- The content that real users produce with your products. (Using the content where users share your products on social media can be an example for this.)
- Price information
- Contents that highlight the product and highlight its features that solve users’ problems
Taking such approaches will directly affect users’ purchasing decisions. Displaying social proof items such as user comments to users at this stage will further increase their trust in both the brand and the product.
As a result
At all these stages, although it is important to provide users with different information about the products, show them the solutions you offer, and show why your brand is better than your competitors, you also need to pay attention to SEO efforts to reach users organically. It is very important to carry out content marketing and SEO studies together.
Paying attention to the compatibility of the content you prepare on your product pages or blog content with the search engines, setting up your infrastructure correctly and complying with the necessary SEO rules will also ensure that you will receive more recycling from your content.