How can you get the attention of consumers on your product pages?
Your product pages are one of the important areas to increase your recycling. The correct preparation of these pages, the inclusion of the necessary content on these pages, the correct preparation of SEO work and a good user experience will help you increase your feedback on these pages. Of course, there are some other studies that you can do. We will share some of these studies with you in this guide.
Get people’s attention first
To increase the interest and demand for products, you should not wait for users to review the page for a long time. For this reason, you need to share the most striking features of the product with them at the top of the page.
The most important feature of the product is that you can get the attention of the visitors at the first entry to the page, as it will provide users with access to this information as soon as the page is opened, if you share the problems of the consumers at the top of the page and share their remarkable photos at the top of the page.
Understand the needs and doubts of consumers
When you understand the needs and doubts of consumers, you can better reflect these needs and doubts on your product pages. These needs may differ depending on the products you sell. For this reason, you can bring your products to the forefront by keeping the features that meet the needs of consumers according to different products.
In this area, you can write briefly how your products solve the problems of your consumers and how this solution process works. You can give more information to users by detailing these solutions in detailed product description sections.
If you think that consumers will have certain doubts about the product or against shopping from your site, you can share important information and explanations that will eliminate these doubts on these pages. In particular, you can provide information about safe shopping and share the warranty information of the product in a remarkable area.
Share a catchy call-to-action phrase
In order to direct consumers to a certain action on this page, your call to action phrase or button must also attract attention. Even if this button is “add to cart”, preparing this button with attention-grabbing colors helps it attract the attention of users.
Activate live support system on important pages
Product pages are areas where questions occur in users’ minds. Automatically activating the live chat messaging application on these pages helps users to ask questions in their minds more quickly through this section. Providing quick customer support through these pages will help you influence their purchasing decisions more quickly, and will help you increase your recycling.
Use video and GIFs as well as product photos
Visuality is one of the important factors to increase the attractiveness of the products. Striking photos are important, as only product photos can influence users’ purchasing decisions. However, photos alone are no longer sufficient to increase your recycling. Users also want to review the product videos to learn more about the product.
For this reason, you can also prepare promotional videos of your products to use on your product pages. Or, by converting these videos to GIF format, using animated images, showing how the product looks from different angles, you can better show the areas of use of the product.
Showcase social proof items
Displaying social proof elements on your page is important as it will change the way users view the product. It is very important in terms of social proof that you display user comments on these pages and get user comments whenever possible.
In addition, you can show the news about the product in the press, if any, your certificates and awards about the product on these pages. These elements also serve as social proof and enable you to positively influence the purchasing decisions of consumers.