Should e-commerce companies open a TikTok account?
E-commerce companies that want to turn to different channels in social media marketing may consider opening a TikTok account. TikTok is one of the rising social channels and brands are not using this platform actively yet. However, trends and user habits show that TikTok will become even more popular in the coming periods.
TikTok has also introduced advertising models for businesses, so opening a Tiktok account for e-commerce companies can help them reach different audiences.
What does opening a TikTok account add to e-commerce companies?
You are in a new and popular channel
Opening a TikTok account allows you to take part in a platform that is very popular especially among young users. Especially in this platform, where the audience is between the ages of 18-30, it will be more beneficial for you in the long run if you take place before other companies. In addition to increasing your brand awareness, gaining a certain audience helps you to get more interaction and recycling due to the low competition.
Users are very active
When you open a TikTok account, you can see that the audience you will reach is more active compared to other platforms. Because it is a platform with a lot of interaction, with the right content strategy and content production, you can interact more with users. The more engagement you get, the more it helps you promote your brand. In order to increase brand awareness and direct users to your e-commerce site, it is important to create an audience and interact with this audience.
It’s easier to get attention
As we mentioned above, when you prepare the right content strategy and content topics, you can attract more attention of users. Your content is more likely to grab the attention of users, as users interact more with each other than on other platforms. In this way, you can get more recycling.
Competition rate is low
Since Tiktok has just fallen into the agenda of the brands, the competition here is quite low. When you open a Tiktok account, you will not have to deal with the competition as you can be one of the leading companies in your industry. Being the first company to enter the platform will also make it easier to acquire a follower base, and this will give you an advantage in the future as your brand will stand out on this platform in the long term.
Brands are slowly starting to switch to this platform
Although the competition rate is low, due to the popularity of the platform and the increase in the number of users, brands are starting to work to reach the audience by opening a TikTok account.
You can act quickly to be a pioneer and reach your brand here. As we mentioned above, being a pioneer makes it easier to gain an audience by gaining more and more followers at first. For this reason, you can be here without waiting too long.
You expand the scope of your marketing efforts
Opening a Tiktok account and actively sharing content on this platform, benefiting from advertising models and creating advertising campaigns will increase the scope of your marketing efforts. Marketing through different channels allows you to reach different audiences and attract traffic to your e-commerce site from different channels.
You increase your visibility on the internet
Increasing your visibility on the Internet allows you to reach new audiences and significantly increase your brand awareness. When people see more content about your brand, they start trusting your brand and you start to stay in their minds. This contributes to your recycling by making your brand known and increasing the searches related to your brand organically.
You reach a new audience
Taking part on a new platform, sharing regular content and promoting your brand will help you reach different audiences and expand your existing audience. When you open a TikTok account, you will have the chance to show your products and services to more people as you can reach an audience that is not in other social networks. This allows you to attract different audiences from different channels to your e-commerce site.
You increase your brand awareness
As mentioned in the above articles, taking part in a new platform, increasing your visibility on the internet and reaching a different target audience allows you to significantly increase your brand awareness in general.
Especially if you appeal to younger audiences, taking part in this channel will ensure that your brand is recognized by younger audiences. Being known among young people and interacting actively by sharing on TikTok will also play an important role in transforming some of this audience into brand fans.