Situations that cause visitors to leave your site
Keeping the people coming to your e-commerce site on your site for as long as possible will help you increase the conversions you get. However, some elements on the site cause visitors to leave the site, and therefore your rate of leaving the page increases and therefore your recycling decreases.
The infographic prepared by KissMetrics deals with the situations that cause visitors to leave their websites and their solutions. We also share the information in the infographic below.
Poor and confused navigation
Users should be able to easily access any page or product on the site. When they cannot do this, they tend to leave the site. The fact that the navigation is not easy to find, the categorization system is not done correctly or is too complex, the lack of search feature on the site makes it difficult for users to navigate on the site. This causes them to leave the site.
Solution: Navigation should be easily accessible in both mobile and desktop designs; product categorization and category tree should be set up correctly; With the search feature, users should be able to reach the products they want.
Content being badly placed
Incorrect placement of content can also cause visitors to leave the site. Important information on the page should be in an easily visible place. Also, take care to display this information in the top and first visible area of the page.
Users may also choose to leave the site if they cannot access this important information quickly.
Solution: Place information that will recycle or be important to users in the first visible area of the page during the design process. While sharing this information, be careful to use simple and understandable sentences.
Excessive use of video
While videos are an important tool for increasing your recycling, they can also harm you if used excessively. In particular, videos that are automatically opened on the site and do not give users the opportunity to close these content may cause users to leave your site quickly.
Solution: Allow users to play these videos instead of videos that auto-play and pop-up. If you plan to use auto-opening videos, give users an option to close these windows. Turning off the sound in automatic videos will also be an important detail. Note that users may be disturbed by the sound of videos that are opened suddenly.
Do not make membership mandatory
Üyeliğin zorunlu olması da büyük bir dezavantajdır. Özellikle satın alma sayfalarında tüketicileri üyeliğe zorlamanız, onların satın almadan vazgeçmelerine neden olabilir. Bu da potansiyel satışları kaçırmanıza neden olur.
Solution: Allowing visitors to make purchases on the purchase pages and leaving them optionally without requiring the subscription will allow users to complete their purchases.
Bad and boring design
Design is one of the factors affecting the time users spend on the site. Nowadays, as most of the users become conscious and their expectations from brands increase, they may hesitate to shop from old and complex designed sites. The fact that the site is up-to-date and does not catch trends can negatively affect reliability.
Solution: Go for simple and minimal designs instead of complex and complicated designs. While taking advantage of empty spaces, you can make your content easy to understand with Flat Design elements.
Lack of continuity and site not being updated
As we discussed above, users take care that the sites are up to date. One of the factors that will shake the reliability is that the site design is very old and the site has not been updated for a while.
Solution: It will be beneficial to update your site design periodically and you can renew your page designs periodically. Changing the items on your home page, removing different products, changing your call to action expressions on your arrival pages will allow you to update your site periodically.
You can review the entire infographic below.