The importance of packaging and personal message in e-commerce

The importance of packaging and personal message in e-commerce

The importance of packaging in e-commerce stands out when it comes to customer satisfaction. In addition to packaging, personal messages sent with the product also add to customer loyalty.

In addition to reaching new target audiences, having a loyal customer base is much more important for e-commerce companies. One of the features that will help you do this is through personal messages and packaging.

What should be considered in e-commerce packaging?

You need to pay attention to some factors while making your packaging. We can list them as follows.

Do not ship more than one shipment for more than one order

Consumers may have purchased more than one product on your site. Sometimes e-commerce companies can send more than one cargo to a single user due to the density of orders and warehouse management process. Since the delivery dates of these cargoes to the consumer may differ, they can cause confusion in the consumer.

As long as possible, do not confuse consumers by shipping products in a single shipping package.

Do not ship products with oversized boxes

Consumers can order products that are small in size on your site. However, in some cases (due to the warehouse process), very large cargo shipments that do not fit these dimensions can be made. Of course, this may cause confusion in consumers, as well as negatively affect the user experience.

To solve this, you need to pay attention to the use of packaging and boxes suitable for the products sent.

Use custom design for your posts

Using special designs for your boxes or packages is one of the important factors that can increase your brand value. Posts made with a flat box will not be of much importance for users. However, specially designed packages will make the user feel more special.

Specially designed packages can also make users want to share on social media. Since such special designs will be visually remarkable and interesting, they create a desire to share in consumers.

Use custom design for your posts

Such sharing on social media will naturally allow you to advertise. This kind of sharing made by users is very important in terms of word of mouth marketing.

While ensuring consumer loyalty, you will also be advertised for free. In addition, since the value you give to your posts will be noticed by other consumers, you will also have the opportunity to reach new target audiences.

40 percent of consumers share special design packages on social media

Research shows that when such specially designed posts reach their hands, 4 out of 10 consumers post their posts on social media. Especially the 18-25 age group shares these posts with their friends on Facebook, 83 percent of those who post.

Increase the quality of your packages

It is also very important to make your packages from solid materials. Shipments must not be damaged by the shipping process. For this reason, it is very important that your boxes or packages are intact.

While making your package designs, it is very important to pay attention to the fact that it is resistant to impacts and damage during the transportation process.

The importance of personal message in e-commerce

The personal message is as important as the packaging. You can use personal messages to give your customers thank you and turn them into loyal customers.

After shopping, you may be redirecting to a thank you page on your e-commerce site; However, a sincere and personalized thank you letter during product delivery will increase the satisfaction of your customers.

You can thank them in this letter or offer them opportunities for their next purchase. By sending a special discount code, you can make them come back to the site and shop.

You can thank them in this letter or offer them opportunities for their next purchase. By sending a special discount code, you can make them come back to the site and shop.

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