The most common problems with out of stock products on e-commerce sites
As is known, working completely without stock in e-commerce; It may not be possible because the price and delivery times increase the competition between e-commerce sites. This situation makes it necessary for e-commerce sites to perform a successful stock management. In this sense, e-commerce sites may face serious problems if they cannot manage their stocks properly with a correct order management.
It is unpleasant enough for customers that the products they decide to buy are not in your stock. However, failing to report out-of-stock products or using contradictory statements about them can negatively affect the image of your e-commerce site as well as miss sales. For this reason, it is extremely important that you do not completely remove your products that are not in your stock from the page, do not create a conflict by using the expressions “in stock” and “out of stock” and find solutions to problems such as your customers encounter error pages when they try to buy the product out of stock.
Let’s take a closer look at the “out of stock product problem” that is frequently encountered in e-commerce sites …
Major mistakes made on out of stock items
Redirect to home page
Some e-commerce sites, their customers; prefers to direct from the page of the product that is not in stock to the home page. But in this case, customers to find alternatives to out of stock products; they have to select specific menu items again and can go back to the beginning. This situation can negatively affect their purchasing decision.
404 error page
Another common mistake that can be found on e-commerce sites is; A “404 error page” with the message “The page you are looking for was not found”. Many customers who encounter this situation may assume that your e-commerce site link is “broken”; because if a link fails, it usually indicates that the site is also “broken”. If your site frequently shows “404 error page”, Google may penalize your site. For this reason, it may be useful to state that the products with out-of-stock products are not in your stock, rather than making an error during the purchasing process.
Addressing out of stock between the lines
Many e-commerce sites hardly make any changes on their product pages about their out of stock products. Therefore, only careful customers at the time of purchase; A text written in small fonts can only notice that the product is out of the line between the lines (for example, when looking at the boxes where they choose the appropriate size for a garment).
On the other hand, some customers find out that the product they want is not in stock, but after purchasing it, which is the processing of the return procedure; that is, it may require a long and complicated process.
Giving contradictory information about stock
In some e-commerce sites, for example, product descriptions indicate that the product is in stock; It is stated that the product is exhausted during the purchase of the products. Since this contradiction can create a great “feeling of being cheated” in customers; It is very useful to avoid such contradictory statements and to ensure that all information about the product is consistent.
How to deal with the out of stock problem?
The most effective way to solve the problem of out of stock products in e-commerce sites; It may be to underline out-of-stock items from the very beginning with a clear, clear, simple expression and using a different character or color than the typeface. In the meantime, it may be beneficial for the customer to evaluate the alternatives to include alternative product suggestions consisting of different colors or similar models of non-stock products.
In this sense, it may be a useful way to ask the user to share their e-mail address with you, stating that you can inform the user when the product is back in stock.